Viva Magenta Is the Pantone Color of the Year
Viva Magenta is the 2023 Pantone Color of the Year that the New York Times describes as “a hue with a lust for life. Not the aggressive synthetic of Barbie, not the intense luxury of Valentino couture, not the tired millennial salmon, but a saturated shade honking on the threshold of fuchsia, definitely not organic but not quite electric.”